P&G Targets Hispanic Market with Gain Launch

Procter & Gamble (P&G) will launch Gain dishwashing liquid with a focus on the U.S. Hispanic market, according to reports. The company’s first new hand-dishwashing brand in some four decades will soon debut with a marketing campaign led by a Hispanic ad agency.

Hispanic buyers helped build Gain laundry detergent into a billion-dollar brand in annual sales, as reported.